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NURSERY SCHOOL :: The first place I noticed people didn’t always see clearly. It made me
APPLE :: Helped design visionOS for the Apple Vision Pro
META :: Built award-winning virtual reality experiences
GOOGLE :: Guided legacy CPG giants through digital evolution
AMHERST :: Learned to think
COMFORCARE :: Caregivers carry the world. I built what carries them.

META ‘22—‘24 :: They handed me McDonald’s—the brand that feeds the planet. I solved what had been stuck for years, with speed and detail no one had figured out yet.


META ‘17—’19 :: Translated between giants: Meta. Google. Opposites. I bridged the gap with a framework for a creative insights model that scaled across companies and continents—even between competitors, and changed how they both created.

YOUNOW :: Grew live streaming startup to 40M users
MIT :: Nurtured my love for technology & the arts

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🧠 How I Lead

  • I lead with care, clarity, and calm under pressure—even in chaos.

  • I advocate for what’s right, not just what’s easy.

  • I listen deeply—to teams, data, and the moment.

  • I define problems fast, prioritize without ego, and follow through.

  • I align teams to vision, break goals into clear roadmaps, and keep people focused.

  • I listen for patterns. I speak when it matters. I don't waste movement.

  • I lead brands, build systems, and coach humans—always with soul.

    🔮 Spirit & Strategy

    • I'm a trauma survivor, a seeker, and a spiritual leader in my own right.

    • I’ve been through violence, cult dynamics, and deep healing—and I still show up with joy.

    • I’ve scaled billion-dollar systems and also sat in stillness to teach meditation.

    • I believe inner clarity is the greatest asset in business and life.

    • My strategy comes from a place of wholeness, not ego.

    ⚙️ The Way I Work

    • I craft campaigns that reach hundreds of millions across Meta, Google, and YouTube.

    • I use SQL and Excel to turn complexity into clarity—and insight into action.

    • I’ve led mobile app growth, B2B go-to-market, brand marketing, and full-funnel excellence.

    • I design test-and-learn systems tailored to each brand’s truth—not just best practices.

    • I know how to execute, scale, and sustain—because I’ve done it again and again.

    🔍 Radical Clarity

    • My strength is seeing the real problem—fast.

    • I say the hard thing, kindly and without fear.

    • I use data to uncover meaning and direction.

    • I lead with a clear mind and an open heart.

    • I don’t just want to win—I want it to matter.

    Would you like:

    🔥 What I Believe

    • I believe care is a strategy. Empathy scales. Presence leads.

    • I believe in building systems that honor the human at the center—not extract from them.

    • I believe truth is a growth engine. And silence is sometimes the most strategic move.

    • I believe in spiritual resilience—the kind earned through pain, healing, and showing up anyway.

    • I believe leadership is not charisma. It’s stewardship. Listening. Stillness.

    • I believe love belongs in business. And so does grief. And so does joy.

    • I believe that data tells a story—but only if you know how to listen.

    • I believe in strategy with soul. Metrics with meaning. Power with integrity.

    • I believe we can win without wounding. Scale without losing ourselves.

    • I believe the future belongs to the honest, the whole, and the awake.

    🧭 Strategic Execution

    (The tactical muscle, the toolkit)

    I don’t just make plans—I operationalize vision. I turn ideas into structured systems that move fast and last.

    Here are tools and approaches I integrate across roles:

    • SMART Methodology — to break strategy into Specific, Measurable, Achievable, Relevant, and Time-bound objectives.

    • Eisenhower Matrix — to distinguish urgent vs. important, and move teams out of reaction mode into focus.

    • First Principles Thinking — to challenge assumptions, break down complexity, and rebuild strategy from what’s true.

    • OKRs & KPI Systems — to set outcomes, track progress, and create healthy accountability.

    • Agile / SCRUM — to iterate, test fast, and avoid perfecting what hasn’t been validated.

    • Test-and-Learn Frameworks — to bring data into every phase of creative and performance work.

    • SWOT & Competitor Mapping — to anchor brand moves in market reality.

    • Customer Journey Mapping — to ensure strategy serves humans, not just goals.

    • Pre-Mortems — to anticipate failure points and solve for them before they happen.

    I believe good strategy is emotionally intelligent, data-informed, and structurally sound.

    🛠️ Systems I Build

    (Where process meets people)

    • Brand Playbooks → aligning internal teams with external truths

    • Decision Frameworks → empowering others to choose with clarity

    • Meeting Systems → less talk, more progress

    • Feedback Loops → early, often, and real

    • Vision-to-Execution Maps → from dream → quarter → week → move

    • Operational Rituals → built-in review and reset cycles that teams actually stick to

    🔍 How I See

    (The synthesis of insight + action)

    • I spot what's missing before it's named.

    • I listen for what's being said—and what isn’t.

    • I create structure that unlocks creativity, not stifles it.

    • I know when to ship, when to pause, and when to push.

    • I keep things moving toward what matters most.