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NURSERY SCHOOL :: The first place I noticed people didn’t always see clearly. It made me
APPLE :: Helped design visionOS for the Apple Vision Pro
META :: Built award-winning virtual reality experiences
GOOGLE :: Guided legacy CPG giants through digital evolution
AMHERST :: Learned to think
COMFORCARE :: Caregivers carry the world. I built what carries them.
META ‘22—‘24 :: They handed me McDonald’s—the brand that feeds the planet. I solved what had been stuck for years, with speed and detail no one had figured out yet.
META ‘17—’19 :: Translated between giants: Meta. Google. Opposites. I bridged the gap with a framework for a creative insights model that scaled across companies and continents—even between competitors, and changed how they both created.
YOUNOW :: Grew live streaming startup to 40M users
MIT :: Nurtured my love for technology & the arts
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🧠 How I Lead
I lead with care, clarity, and calm under pressure—even in chaos.
I advocate for what’s right, not just what’s easy.
I listen deeply—to teams, data, and the moment.
I define problems fast, prioritize without ego, and follow through.
I align teams to vision, break goals into clear roadmaps, and keep people focused.
I listen for patterns. I speak when it matters. I don't waste movement.
I lead brands, build systems, and coach humans—always with soul.
🔮 Spirit & Strategy
I'm a trauma survivor, a seeker, and a spiritual leader in my own right.
I’ve been through violence, cult dynamics, and deep healing—and I still show up with joy.
I’ve scaled billion-dollar systems and also sat in stillness to teach meditation.
I believe inner clarity is the greatest asset in business and life.
My strategy comes from a place of wholeness, not ego.
⚙️ The Way I Work
I craft campaigns that reach hundreds of millions across Meta, Google, and YouTube.
I use SQL and Excel to turn complexity into clarity—and insight into action.
I’ve led mobile app growth, B2B go-to-market, brand marketing, and full-funnel excellence.
I design test-and-learn systems tailored to each brand’s truth—not just best practices.
I know how to execute, scale, and sustain—because I’ve done it again and again.
🔍 Radical Clarity
My strength is seeing the real problem—fast.
I say the hard thing, kindly and without fear.
I use data to uncover meaning and direction.
I lead with a clear mind and an open heart.
I don’t just want to win—I want it to matter.
Would you like:
🔥 What I Believe
I believe care is a strategy. Empathy scales. Presence leads.
I believe in building systems that honor the human at the center—not extract from them.
I believe truth is a growth engine. And silence is sometimes the most strategic move.
I believe in spiritual resilience—the kind earned through pain, healing, and showing up anyway.
I believe leadership is not charisma. It’s stewardship. Listening. Stillness.
I believe love belongs in business. And so does grief. And so does joy.
I believe that data tells a story—but only if you know how to listen.
I believe in strategy with soul. Metrics with meaning. Power with integrity.
I believe we can win without wounding. Scale without losing ourselves.
I believe the future belongs to the honest, the whole, and the awake.
🧭 Strategic Execution
(The tactical muscle, the toolkit)
I don’t just make plans—I operationalize vision. I turn ideas into structured systems that move fast and last.
Here are tools and approaches I integrate across roles:
SMART Methodology — to break strategy into Specific, Measurable, Achievable, Relevant, and Time-bound objectives.
Eisenhower Matrix — to distinguish urgent vs. important, and move teams out of reaction mode into focus.
First Principles Thinking — to challenge assumptions, break down complexity, and rebuild strategy from what’s true.
OKRs & KPI Systems — to set outcomes, track progress, and create healthy accountability.
Agile / SCRUM — to iterate, test fast, and avoid perfecting what hasn’t been validated.
Test-and-Learn Frameworks — to bring data into every phase of creative and performance work.
SWOT & Competitor Mapping — to anchor brand moves in market reality.
Customer Journey Mapping — to ensure strategy serves humans, not just goals.
Pre-Mortems — to anticipate failure points and solve for them before they happen.
I believe good strategy is emotionally intelligent, data-informed, and structurally sound.
🛠️ Systems I Build
(Where process meets people)
Brand Playbooks → aligning internal teams with external truths
Decision Frameworks → empowering others to choose with clarity
Meeting Systems → less talk, more progress
Feedback Loops → early, often, and real
Vision-to-Execution Maps → from dream → quarter → week → move
Operational Rituals → built-in review and reset cycles that teams actually stick to
🔍 How I See
(The synthesis of insight + action)
I spot what's missing before it's named.
I listen for what's being said—and what isn’t.
I create structure that unlocks creativity, not stifles it.
I know when to ship, when to pause, and when to push.
I keep things moving toward what matters most.